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King Kong has made in appearance in the unlikeliest of places - the cover of The Economist.

The venerable British news and business publication is running a feature story about Big Media’s struggle with the digital world - arguing that ViacomDisneyTimeWarnerFoxNBCUniversal… will overcome the threat as they will eventually figure out how to fully capitalize on the promise of the web.

The article begins: “’PAIN is temporary, film is forever.’ That hopeful thought, which found its way into the original script of Peter Jackson’s recent re-make of King Kong, might be seized upon by today’s beleaguered entertainment industry.”

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